Focused growth strategy
Focused growth strategy
Due to digitization, the business environment in retail is changing rapidly. To achieve entrepreneurial success, the Otto Group systematically invests in market-relevant business models and Group companies that achieve an especially good performance and high growth. As an internationally operating e-commerce and service Group, we want to use this targeted growth strategy to push the limits, grow substantially, expand our strengths nationally and internationally, and promote innovation throughout the Group. This focused growth can only succeed if the business areas in which we invest are clearly defined and our goals are outlined specifically and understandably.
