New Brand with Lots of Experience in Supply Chain Management: SupplyX Launches
Supply chain management is like the backbone of e-commerce — it remains in the background for consumers. However, a functioning supply chain is crucial for ensuring smooth online shopping operations. The complexity of logistics management is increasing, posing challenges for companies. With SupplyX, they now have a new yet experienced partner to rely on.
"We see enormous volatility in air freight and logistics activities within supply chain management. The goal of SupplyX is to support Otto Group retailers and platforms in achieving optimal market growth. We are also seeing growth in the third-party business. It’s about leveraging this brand launch and momentum to shed the old and establish new potentials. I am very pleased to accompany this journey from the Otto Group and wish you all the best," said Kay Schiebur, Executive Board Member Services of the Otto Group, at the launch event on September 13. Numerous employees and guests gathered in the Design Studios in Hamburg that afternoon to celebrate the launch of the new brand SupplyX.
New Brand with Lots of Experience
Behind SupplyX is Otto Group Logistics GmbH, formerly Hermes International. SupplyX thus belongs to the Otto Group — and few companies have such extensive, long-standing expertise in logistics and supply chain management as the globally operating e-commerce and service group.With the launch, the Otto Group is now strengthening its service portfolio: "Excellent customer experiences in retail can only be achieved with strong global logistics. The demands companies face here are also developing very dynamically. With SupplyX as a strong and innovative partner, we offer comprehensive and customer-oriented global logistics solutions at a top level," said Kay Schiebur.
Complexity of Supply Chain Management Increases
SupplyX has comprehensive expertise in Supply Chain Management that many online retailers can benefit from. As customer demands for the secure and fast availability of products grows in the competitive e-commerce environment, the complexity of global supply chains also rises: Companies are increasingly under pressure to adapt and optimize processes, operate ecologically yet efficiently, and simultaneously strengthen the resilience of their supply chains. Advancing digitization offers new opportunities in supply chain management, but it also raises the risk of virtual attacks on digital interfaces. Not least, increasingly volatile customer behavior and external shocks like the COVID-19 pandemic with its global impact on goods movements show how much e-commerce and trading companies depend on robust yet flexible supply chains.
SupplyX Managing Director Henning Goldmann knows that his team and he can provide the right support here: "In recent years, we have built valuable expertise in freight forwarding, diversification, market entry, new production locations, digitization, customs, and sustainability, and we combine this knowledge with growing digital possibilities to offer customers clear added value and competitive advantages."
And why the new name and the new logo?
So, the supply chain specialist already has a wealth of experience — with the rebranding, the company is now positioning itself for further growth: "Today, we are already optimizing supply chain management for a variety of e-commerce an,d retail companies. With the rebranding, we further emphasize our future orientation and growth strategy: We will continue to expand our position as a pioneering logistics service provider for global supply chain management and freight forwarding and as a strong partner for B2B customers", says Henning Goldmann. The new logo, with its vibrant colors, is designed to generate attention and clearly differentiates SupplyX from the traditional competitors in the market.
